Lunch2GrowIn the constantly changing world of business and trade, the supply chain plays acrucial role in optimizing efficiency and competitiveness. At the heart of thisdynamic environment is the ongoing integration of innovative technologies thatnot only transform traditional processes, but also set new standards foreffectiveness. A key aspect of this revolutionary change is supply chaintechnology assessment, which evaluates the potential applications oftechnologies such as robotics and advanced automation systems. The questionof whether these developments should be classified as “top” or “flop” is the focusof our consideration. Andreas Pichler’s presentation shows various practicalexamples and potential challenges of groundbreaking ideas in the field ofinnovation in supply chain management.